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By Aaron C. Ramirez

Everything can be bought online… everything. As a consumer where do you even begin to go when buying something they never had to. This is the conundrum when buying an engagement ring. According to theknot.com, the average engagement last about 14.5 months. Round, princess, Asscher, cushion, cut clarity! What does it all mean? If you want to have a June wedding, here are a few tips from industry experts in Chicago to help you with your diamond purchase.

The first thing is to be open with your partner about your budget. This is imperative to making the selection easy. Say you have a $10,000 budget, and your partner wants a mounting that’s decorated in diamonds. All that extra details are going to take away from the overall budget.

Consider a solitaire, an engagement ring with only the center stone, at first. The money goes straight to the diamond, and as an anniversary gift the diamond can be remounted. Also, many places will take in diamonds and use that value to the purchase of a new diamond.

Solitaire engagement rings can never go out of style. If you look at every decade you can see the shape that was in. The 70s had the marquise and the past ten years was all about the cushion halo. Halos have already started to fade. the new ring every other girl wants is a skinny non-diamond band with a large solitaire in yellow gold. Ovals are becoming more sought out because they aren’t as costly as a round, sparkle a lot, and look bigger than other diamonds of the same carat size.

Is the ring more important or is the diamond? Remember that the budget really isn’t going to change. Every little thing you want in the engagement ring is going to take away from center stone. The main question is do you want a bigger rock or a fancy ring. Don’t forget taxes need to be calculated into your budget. In Chicago alone, 10.25% of your budget is taken away by Uncle Sam.

The sales associate selling you the diamond isn’t out to hustle you. It’s customary when buying a car to hide your expectations and budget. That is not the case when buying an engagement ring. It is true associates that work in jewelry makes commission. Yes, they want to sell you something, but they are also trying to build a client base. The salesperson knows you’ve been studying online. They know bluenile.com has great pricing. However, if you’re straight up with the associate they will find you something in the same price bracket but probably prettier because they are the experts. When engagement ring shopping doesn’t treat them as your adversary but as your wingman.

The salesman is trying to not just sell you an engagement ring. They are trying to set a foundation for future sales. They need you to come back to get the wedding band, and future gifts for the bride. They also want to make sure the final ring for your fiancé is pretty. Because, they need you to send them their next client. If your ring looks horrible, so is the salesperson’s reputation. Hopefully these pointers will help you during one of the biggest investments you can purchase. Don’t forget, you don’t need an engagement ring to be married. This is a tradition and not an obligation. Have fun with it, and say, “I do.”

 


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