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3% started with the question: Where are all the women?

Eight years later, we ask “Where are all the men?”

Men account for only 17% of our conference attendance, despite the fact that:

1) 3% is a business conference, not a women’s conference.

2) Gender equality benefits everyone and involves everyone.

3) Men are visibly transformed by the experience of attending 3%.

So this year, we’re setting a BAG (Big Audacious Goal) of having 29% of our audience be men and titling the event: The 29%.

Why 29%?

Because that’s the representation of women creative directors in our most recent research. And we want men to experience the exact ratio of their female peers for a couple of days.

So if you’re a man who has benched yourself from attending 3% in the past — thinking you were showing allyship by freeing up a spot for a woman to attend — consider this: there is no single action of advocacy more powerful than immersing yourself in a deeper understanding of gender equality and 21st Century Leadership. Because men still hold a disproportionate amount of power in the workplace, it’s imperative they understand the many ways that diversity = creativity = profitability.

Men and women from the worlds of advertising, marketing, PR, tech, non-profits and more: consider this your invitation to an all-in, all-out crusade that’s defining the future of creative leadership. We’ve been busy curating a program of inspriational keynotes, themed master classes, informative panels and networking. 95% of attendees rate our conference as “excellent” or “good” and 89% say they would recommend it to a friend or colleague, inspiring us to keep meeting the highest expectations. We hope to have the chance to see you — and hopefully wow you — in Chicago this November.


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