HOMECOMING CHALLENGE ENCOURAGES ALUMNI TO GO BACK AND GIVE BACK TO ALMA MATER AS PART OF SURPRISE INITIATIVE.
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Media Contact: Nicholas Love CHICAGO, IL firstname.lastname@example.org (313) 717-8085
Spelman Alumna Dana Davenport and Morehouse Alumnus Chris Evans inspire and assist college students by way of the Homecoming Challenge. It’s a nationwide initiative with a mission to give back—during a surprise visit by alumni—to deserving students. The challenge aims to encourage and reassure students they can press through and achieve goals, in spite of daily challenges.
Uncertainty, worry, and unpreparedness are just a few emotions thousands of young adults experience when setting foot on their college campus for the first time. Away from parents and comfort zones, they dive deep into the sea of the unknown. Others are in the midst of financial strain, unsure from where their next meal is coming. Davenport and Evans created a plan to uplift students’ spirits during this great transition.
Participating is simple: grab envelopes, cash, business cards, and head to campus. Once you arrive at your old dorm room, give the student in your old bed a donation ($10 or $20 is suggested). If you can, provide a donation to the roommate, as well. Share advice or encouragement with the student verbally or via a note. Post a picture or video on social media with the hashtag #HomecomingChallenge and tag @homecomingchallenge on Instagram, Twitter and Facebook. To fully accept the challenge, sign up via the website, www.homecomingchallenge.com.
Though it’s named the Homecoming Challenge, participants are urged to take part at any time, whether a reunion, graduation, or move in day. Created for any alumni, this is the perfect opportunity to connect with an impressionable student. Plus, aside from helping the student, it’s a morale boost, knowing that in the daily grind of career and life obligations, there is a way to give back and successfully make an impact.
“It’s important to help kids. Even if it’s just twenty dollars, it can add up and make a difference. Students have a tougher time making ends meet than we did. The refund checks just don’t stretch as far. It’s (the Homecoming Challenge) a simple way to leave an amazing impact,” Davenport says. The challenge is multipurposed. It’s a huge benefit to colleges and universities because as alumni are drawn in and becoming involved, they could be motivated to donate to various school causes. While orientation programs are widespread, there are few programs that help students once engulfed in daily campus life. Some lack support systems, especially first-generation goers. Here’s an opportunity to create an organic relationship and establish mentor/mentee connections to aid in transition and retention.
During the initial launch in Fall 2017, Morehouse College and Spelman College were amongst the initial participants. With 5,500 views of the Dana Being Dana Homecoming Show on Facebook alone, the challenge helped over 150 students nationwide. This fall, the goal is to increase impact with all public and private schools across the nation.
For testimonials, sign up, and more details visitwww.homecomingchallenge.com. Marketing and PR for the Homecoming Challenge provided by The Social MVP (www.thesocialmvp.com).