Katia Kobylinski is an avid brand builder and social entrepreneur with a great passion for causes, arts, and stories. She helps the world’s leading brands define their purpose, drive brand growth and develop winning advertising agencies. With her combined experience in branding and nonprofit programming, she has launched and managed numerous social initiatives. Her latest project – 2016 Brussels Summer School for Young Leaders – saw young professionals from more than 20 countries participate in discussions with the Vice-President of the EU Commission and the NATO General. Through her work at JCC’s Seed613, Katia is merging her almost 10 years of experience in nonprofit sector with her passion for cause-driven marketing and creative work.
Intrinsic passion for a cause is what inspires millennials to engage in nonprofit work. On average, 80 per cent of them volunteer for a cause they are passionate about. At the same time, millennials value community and creativity, and appreciate visual sophistication.
On the flip side, nonprofits tend to lack the creative abilities to design the collateral and other advertising materials needed to raise awareness about their causes. Oftentimes, websites and other promotional materials do not have the visual appeal to attract donors and make an impact.
creative: for good seeks to connect millennial creatives with nonprofit organizations and thus provide nonprofits with world-class advertising materials and creatives with an opportunity to make a difference through their work.
Creative for Good https://www.iamcreativeforgood.com
Chicago JCC https://www.jccchicago.org/seed613