Larvetta Loftin is an award-winning marketing strategist, business branding coach, speaker, author, and entrepreneur. She hosts group coaching, mastermind groups, virtual trainings, and workshops to help entrepreneurs “prioritize, capitalize, and mobilize” every aspect of their businesses.

Leveraging over two decades of experience, Larvetta created her own integrated marketing and communications agency in 2000 — L3 Eventeurs, now changed to the L3 Agency.  Her agency  provides influencer marketing, branding,  advertising, public relations, communications campaigns and live engagement events to a broad array of clients, including Chicago Community Trust, McDonald’s, Coca-Cola, Verizon Wireless, CVS Pharmacy, Kmart, Courvoisier, DeVry College, Toyota  and Centers for New Horizons. She has also worked with BET and Grammy Awards, Essence Music Festival, CIAA Basketball Tournament, Tom Joyner Black Family Reunion/Cruise, Black MBA Conference, Black Film Festival, and Kraft Foods.            

Working from a platform of “kindness in business,” Larvetta makes “love connections for brands.” By delivering measurable brand growth and profitability across many segments, she has built a formidable reputation as a “master connector.” As she says, “I am known for creating strategic, innovative marketing campaigns for my clients and am passionate about building authentic engagements for women and the millennial segment.” 

Larvetta was named one of “Chicago’s Top Game Changers Under 40” by Ariel Investments and WVON radio.  In 2010, She served as “leading advocate” on issues related to elected office, community and the media. She has been featured on Entrepreneur.com and in the book Single. Women. Entrepreneurs. In 2011, she was acclaimed as one of Verizon’s “Everyday Heroes.” She has also won awards from General Motors for “Best Diversity Campaign” and “Best Nightlife Campaign“ for Bacardi.

A Chicago native, Larvetta graduated from Clark Atlanta University with a major in mass media arts.  She also attended Harold Washington College where she completed her General Studies classes.   She is a member of Delta Sigma Theta Sorority and served on the Advisory Board for Beyond A Mammogram powered by University of Chicago Medicine Breast Cancer Research and is the Chapter Lead of Upward Women.  Passionate about community service, Larvetta is active in her church and spends her free time mentoring young women. 

Upcoming Events

Leaders in Training (LIT) Young Entrepreneurs Bootcamp is an exciting opportunity for students (ages 13-17) to gain hands-on experience in entrepreneurship. Curated by Larvetta Loftin and Jamenda McCoy, both founders and CEOs of successful enterprises, the LIT program will provide first-hand accounts of life as an entrepreneur, and guide students through the skills and tools they will need to be successful themselves.
Some of the workshops offered include:
Presentation Skills
Financial Planning
Digital Strategies
Future Planning
We will also have talks given by local entrepreneurs and business owners from various fields, including food, finance, and arts/media, among others.
The boot camp split into two weeks (Wednesday, Dec. 27 – Saturday, Dec. 30 & Tuesday, Jan. 2- Friday, January 5). To checkout, please select week 1, week 2 or both weeks that your child plans to attend. If you are registering multiple children, please purchase as many tickets as you need for each week by using the pulldown number menu to select the number of children you are paying for.
Be sure to confirm your child or children can attend all days as there are no refunds once it starts. Space is limited, so please register ASAP. If you have any questions or concerns, please email larvetta.loftin@l3eventeurs.com or call at 312.268.5207 x 103.


Are there ID or minimum age requirements to enter the event?

All students attending must be within the age range of 13-17.

What are my transportation/parking options for getting to and from the event?

You are responsible for bringing your child to the location and picking your child up after. If transportation will be a challenge for you, we can put you in contact with a transportation service.

What can I bring to the event?

Each child must bring a tablet or laptop as we will be using online resources often during the workshops.

Do I have to bring my printed ticket to the event?

Please bring each student’s ticket to the first workshop date. After you register, we will also email you a consent form which must be signed and brought to us on the first date of attendance.

What are my food options for the event?

We will provide sponsored lunches during some workshop days, but not all of them. On the days when we will not be providing lunch, your child(ren) should bring money or a packed lunch. Supervisors will walk with children to neighborhood locations where they can purchase food.

For more information

Larvetta Loftin

Email: larvetta.loftin@L3eventeurs.com

Websites: Larvettaspeaks.com

Twitter @Larvettaspeaks



Photo Credit  Cooley Photography.



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