Named after the 13th-century Persian poet, Jalal al-Din Rumi, Rumi Spice partners with Afghan farmers to bring top-quality, sustainably farmed saffron to customers around the world. Started by a team of US military veterans joining forces with a lawyer who worked for the Afghan Rural Enterprise Development Program, Rumi sources saffron from local Afghan farms and employs more than 300 women in Herat, Afghanistan to hand-harvest the delicate crimson stigmas of the flowers. Committed to empowering Afghan women and bolstering the country’s economy, Rumi reinvests back into agricultural and manufacturing infrastructure. They are laying a foundation for peace, one saffron flower at a time.
Rumi began with a mission to cultivate peace in Afghanistan. Their team believes that creating demand for Afghan agricultural products will catalyze rural economic development. Over 80% of the Afghan population is reliant on the rural agricultural economy. The success of the saffron industry not only helps farmers and the women providing direct labor it touches every member of the village. In their second year, they have seen output from their existing partners double and triple, while new farmers have asked to join the network. Connecting Afghan farmers with the global market is key to unlocking the economic potential of Afghanistan.
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