Do you remember playing the story game at sleepovers when you were a kid? It’s when one person began s a story and each person in the circle added a line or two until the tale is complete. The fun comes from the spontaneity and hodgepodge of imaginative twists shared by the group.
Unless you have strong strategy for how your brand will be presented to your audience, its story will sound like a hodgepodge of ideas created by a committee that lacked understanding of what you’re trying to achieve.
Creating a story for your brand is one of the most challenging, yet rewarding experiences you’re going to have. The three important factors of a brand story are 1) you are able to deliver your message clearly with people understanding it; 2) the brand is memorable; and 3) the time frame is not too lengthy. With those three together, you make a dynamic brand story meant for everybody.
You have to look your best if you are trying to convince or persuade people about using your brand. Standing out from all your other competitors should be your goal in crafting your story. Here are 7 really cool few tips on crafting a great brand:
#1 – Set your goal
List the reasons your brand exists. What do you plan for you brand to achieve? What is the heart of your brand? Be clear and concise about what you’re trying to gain.
#2 – Know thyself
You can’t create a great story if you don’t know who you are. Figure out what you would want to be remembered for (or your brand for that matter). Focus on your passion, strengths, weaknesses, and everything that makes you who you are. Figure out what pitch or voice you would like to present to your audience.
#3 – Learn about your audience
There’s no point of making a brand story if you’re not trying to reach out to your audience. Your target should be able to relate with your brand. Conduct a study on the audience you have: the demographics, psychological factors, and behavioral factors. Try to figure out what they would be comfortable with and what would pique their interest.
#4 – Focus on your brand identity
If you have figured out what your brand be, devote some time on visuals. Strategize your logo and color scheme so that it represents your brand. If you are not confident with your artistic skills, ask help from designers. Figure out way to barter services.