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Brand word definition highlightedA friend once told me that back in her middle school there was a boy so cool he got the nickname “Suede.”  20 years later at a class reunion he was married with a family and preferred to be called his real name.

The problem was no one else knew him as anything other than the name he was trying to shake. He had sold his brand so well as a teenager, it was almost impossible to change even when he wanted to.

That’s the thing about branding yourself or your business.  You can be stuck with an image you can’t change, or worse, one that you never chose in the first place.

The best way to brand yourself is to be willing to invest time, effort and money.  The good news is that there are tools that will help you do this without spending too much.  Here are the top ten things you need to do that will help you get control of your brand image so that it works for your business!


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